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Dental (U.S. multi-location)

Bright Smile Dental Clinics

Inbound AI • Outbound Recall • Analytics

Bright Smile is a U.S. multi-location dental network with multiple hygienists per site focused on preventive hygiene, cosmetic treatments, and bringing recall patients back consistently.

The Challenge

Demand was there.
Operations weren't.

Strong inbound volume was capped by bottlenecks — missed calls, manual recall, inactive patients, and zero visibility across locations.

Calls missed during peak hours & lunch overlaps
Manual recall creating staff overload
Inactive & treatment-pending patients not re-engaged
No visibility into scheduling by location or provider
What We Implemented

A complete front-desk & recall system.

01

Inbound AI Receptionist

Overflow & after-hours coverage. Callbacks triggered within 45 seconds of a missed call.

02

Outbound Recall & Reactivation

Re-engages hygiene cycles, no-shows, pending treatment, and inactive patients.

03

Custom Analytics Dashboard

Live fill-rate, coverage, recall outcomes, and schedule recovery per location.

Results · 90-Day Modeled Outcomes

The Numbers

Before vs. after across calls, hygiene capacity, recall, and staff efficiency.

Metric Before After Change
Missed call rate27%~0%↓ Eliminated
Calls answered within 10 seconds42%90%↑ +48 pts
Hygiene chair fill-rate70%89%↑ +19 pts
Additional hygiene appts / day / location06↑ +6 appts
Inactive patients re-engaged0%17%↑ New
Re-engaged patients who booked0%14%↑ New
Bookings captured after-hours0%20%↑ New
Staff time saved / location / day0 hrs3.5 hrs↑ 3.5 hrs
Percentage metrics chart Absolute metrics chart
Outcome Summary

What changed for
Bright Smile.

Every inbound opportunity is answered or recovered
Hygiene schedules stabilize near full capacity
After-hours bookings become a consistent channel
Recall becomes measurable and repeatable
Front desk workload drops without sacrificing patient experience

Our inbound demand was finally met. We tried 2 other agencies before Gloura.

Dr. Adam Miller Owner · Bright Smile Dental adam@brightsmiledental.beauty www.brightsmiledental.beauty
Dr. Adam Miller