Reza Estates is a Dubai real estate business working with buyer leads, property inquiries, and viewing requests across multiple agents. The main goal was to turn inbound interest into booked viewings and keep lead handling consistent across the team.
Reza Estates had market presence but no operational backbone — leads leaked at every touchpoint.
Mobile-first, fast-loading, with clear CTAs built to convert inbound traffic into booked viewings.
Instant viewing requests and call bookings connected directly to a structured CRM pipeline.
Lead profiles, status stages, owner assignment, and notes — one source of truth for every client.
Lead source, speed-to-lead, booking rates, and agent load — visible in real time for management.
Before vs. after across website performance, lead conversion, CRM quality, and agent efficiency.
| Metric | Before | After | Change |
|---|---|---|---|
| Mobile load time | 4.8s | 1.9s | ↓ 60% faster |
| Visitor-to-lead conversion | 1.3% | 3.1% | ↑ +1.8 pts |
| Median speed-to-first-response | 2h 14m | 2m 05s | ↓ 98% faster |
| Lead-to-booked-viewing rate | 12% | 21% | ↑ +9 pts |
| Viewing show-up rate | 63% | 79% | ↑ +16 pts |
| Duplicate CRM records | 15% | 4% | ↓ −11 pts |
| Time to build a full client profile | 11m | 2m | ↓ 82% faster |
| Leads with next action within 24h | 34% | 81% | ↑ +47 pts |
The website and CRM flow finally made our lead handling consistent. Our agents work faster, and management can actually see what's happening.
